Post-event feedback survey

A good post-event survey asks how likely people are to come back, what was best, what to change, and one open question. This template takes two minutes, asks a follow-up when someone mentions a problem, and groups the answers into themes.

The questions, and why they're asked

In this order: the name first, the substance next, contact details and links last.

1. 1

   How likely are you to come to the next one?

   In the chat: “How likely are you to come to the next one?”

   One number you can track event to event.

2. 2

   What was the best part?

   In the chat: “What was the best part for you?”

   Tells you what to keep.

3. 3

   What should we change?

   In the chat: “What's one thing we should change?”

   One thing, so people actually answer.

4. 4

   Anything else?optional

   In the chat: “Anything else you'd like to tell us?”

   Optional catch-all.

Common mistakes

• Twenty rating scales. People click 4 on all of them; ask fewer, open questions.

A good answer and a weak one

For “What's one thing we should change?”