Beta tester sign-up form

A beta sign-up should find out what people use today, the problem they want solved and how often they'd use your product. This template asks that in two minutes and ranks sign-ups by how good a fit they are.

The questions, and why they're asked

In this order: the name first, the substance next, contact details and links last.

1. 1

   Full name

   In the chat: “First, what's your name?”

   Asked first and alone, so the chat can greet people properly before anything else.

2. 2

   What do you use today?

   In the chat: “What do you use today for this, and what annoys you about it?”

   People who have the problem make the best testers.

3. 3

   How often would you use it?

   In the chat: “How often would you use something like this?”

   A tap, for picking active testers.

   Options: Every day · Every week · Now and then

4. 4

   Email address

   In the chat: “What's the best email to reach you?”

   Asked near the end, once people are invested. The chat confirms it and catches typos like gmial.com.

Scoring rubric

Each response is scored once on these, with a reason for every score. The weights set the total; you can change them.

Scores are advice for the people deciding. Nobody is accepted or rejected automatically.

Common mistakes

• Letting everyone in. The first testers shape the product; pick the ones with the problem.

A good answer and a weak one

For “What do you use today for this, and what annoys you about it?”