Will a follow-up question annoy our users?

FormzoAI asks one follow-up, and only when an answer is too short or vague to act on. You set the follow-up depth per question from 0 to 3, so the score itself stays a single tap and only the open question can get a follow-up. Users answer on any device without an account, in their own language.

How is this different from a comment box in Typeform or Google Forms?

On most Typeform plans, and in Google Forms, a comment box keeps whatever people type, often one word. FormzoAI reads each answer as it arrives and asks one question back when it's vague, then summarises every response and groups them into themes with counts and quotes. You can import an existing Typeform survey to start.

Can we tie feedback back to the user's account?

Yes. Add a user ID, plan, account or any other value to the survey link and it's saved with the response and included in the export, the Google Sheets sync and the API. Name and email can be pre-filled from the link too.

Can we trust AI-made themes in a roadmap review?

Every theme shows roughly how many users said it and opens to example answers, with each summary next to the user's original words, so anyone on the team can check a quote before it goes on a slide. Moving answers between themes and coding against your own tags are coming at launch.

How much does it cost?

Starter is $19 a month for 500 responses, with themes and CSV export. Pro is $49 a month for 3,000 responses, Google Sheets sync and ask-your-responses. Business is $149 a month for 15,000 responses, five seats, the API and webhooks. Every plan starts with a 7-day trial, and joining the waitlist is free.

Where is our users' feedback stored?

In the EU (Frankfurt) or the US, set from where you sign up. You set how long responses are kept, and you can delete one user's answers when they ask, for example after a GDPR erasure request.

For UX research and product teams

Every NPS score comes back with the reason behind it.

A 6 with an empty comment box gives you nothing to fix. FormzoAI asks that user one follow-up, then files every comment into themes with counts and quotes for your slide.

NPS follow-up

Q4 NPS · made from “Quarterly NPS for our shift-scheduling app, then ask what's behind the score”

Their chat

You gave us a 6. What's the main reason?

It's ok.

Follow-upWhat did you last try to do that took longer than it should?

Swap a Saturday shift. It waits for my manager to approve, and she never opens the app at weekends.

What you get

Theme

Shift swaps stuck waiting for approval

14 of 61 people said something like this

“Swap a Saturday shift. It waits for my manager to approve, and she never opens the app at weekends.”

Example answers, written for this page.

The week the NPS results come in.

NPS 6. Comment: blank.
Detractors leave the box empty or type “meh”. The score dropped four points and you have nothing to take to the roadmap review.
1,900 comments in a spreadsheet
Someone tags the first 150 by hand, the sprint starts, and the rest of the export never gets read.
“How many said onboarding?”
Your VP wants a number for the slide. You have a word cloud, a hunch and a Slack thread with three quotes in it.

From one sentence to the roadmap review.

01
Describe the survey in one sentence
“Quarterly NPS for our scheduling app, ask why after the score, and ask detractors what they tried last.” You get the questions and the show-if logic, and you can edit any line.
02
Put it where your users already are
Embed it in the app behind a button or inline, or email the link with user ID and plan in it so every answer ties back to the account. A vague comment gets one follow-up, in the user's own language.
03
Bring themes to the meeting
Every comment is summarised and filed into a theme with a count and the quotes behind it. Ask “who mentioned Square?” to pull those answers, and sync it all to Google Sheets.

Cancellation reasons, counted.

Reasons are grouped into themes, each with how many people said it and the quote that says it best. Coding answers into your own tags, like pricing or missing feature, is coming at launch.

Cancellation survey, October · reasons

0 in

For the survey you run every quarter.

User ID and plan from the link: Add user ID, plan or account to the survey link and it's saved with each answer, so a detractor's comment sits next to their account.
Counts per theme: “How many churned users mentioned price?” comes back as a rough number for the slide, with example answers one click away.
Ask your responses: Type “who mentioned exporting?” and read the answers that did, quoted in the user's words.
In the app, in your colours: Embed inline, full page or behind a feedback button. Pro adds your branding and drops the FormzoAI badge.
This quarter beside last quarter: Run the same NPS survey again in January and see the score and each theme's count next to the previous wave. Coming at launch.
Sheets, API and webhooks: Answers sync to Google Sheets on Pro. Business adds the API and webhooks, so a detractor's comment can open a ticket in Linear or Jira.

Fair questions.

Will a follow-up question annoy our users?: FormzoAI asks one follow-up, and only when an answer is too short or vague to act on. You set the follow-up depth per question from 0 to 3, so the score itself stays a single tap and only the open question can get a follow-up. Users answer on any device without an account, in their own language.
How is this different from a comment box in Typeform or Google Forms?: On most Typeform plans, and in Google Forms, a comment box keeps whatever people type, often one word. FormzoAI reads each answer as it arrives and asks one question back when it's vague, then summarises every response and groups them into themes with counts and quotes. You can import an existing Typeform survey to start.
Can we tie feedback back to the user's account?: Yes. Add a user ID, plan, account or any other value to the survey link and it's saved with the response and included in the export, the Google Sheets sync and the API. Name and email can be pre-filled from the link too.
Can we trust AI-made themes in a roadmap review?: Every theme shows roughly how many users said it and opens to example answers, with each summary next to the user's original words, so anyone on the team can check a quote before it goes on a slide. Moving answers between themes and coding against your own tags are coming at launch.
How much does it cost?: Starter is $19 a month for 500 responses, with themes and CSV export. Pro is $49 a month for 3,000 responses, Google Sheets sync and ask-your-responses. Business is $149 a month for 15,000 responses, five seats, the API and webhooks. Every plan starts with a 7-day trial, and joining the waitlist is free.
Where is our users' feedback stored?: In the EU (Frankfurt) or the US, set from where you sign up. You set how long responses are kept, and you can delete one user's answers when they ask, for example after a GDPR erasure request.

Get in before next quarter's NPS survey goes out.

Get early access

Free to join. Spots open in batches.

Every NPS score comes back with the reason behind it.

A 6 with an empty comment box gives you nothing to fix. FormzoAI asks that user one follow-up, then files every comment into themes with counts and quotes for your slide.

NPS follow-up

Q4 NPS · made from “Quarterly NPS for our shift-scheduling app, then ask what's behind the score”

Their chat

You gave us a 6. What's the main reason?

It's ok.

Follow-upWhat did you last try to do that took longer than it should?

Swap a Saturday shift. It waits for my manager to approve, and she never opens the app at weekends.

What you get

Theme

Shift swaps stuck waiting for approval

14 of 61 people said something like this

“Swap a Saturday shift. It waits for my manager to approve, and she never opens the app at weekends.”

Example answers, written for this page.

The week the NPS results come in.

NPS 6. Comment: blank.

Detractors leave the box empty or type “meh”. The score dropped four points and you have nothing to take to the roadmap review.

1,900 comments in a spreadsheet

Someone tags the first 150 by hand, the sprint starts, and the rest of the export never gets read.

“How many said onboarding?”

Your VP wants a number for the slide. You have a word cloud, a hunch and a Slack thread with three quotes in it.

From one sentence to the roadmap review.

Describe the survey in one sentence

“Quarterly NPS for our scheduling app, ask why after the score, and ask detractors what they tried last.” You get the questions and the show-if logic, and you can edit any line.

Put it where your users already are

Embed it in the app behind a button or inline, or email the link with user ID and plan in it so every answer ties back to the account. A vague comment gets one follow-up, in the user's own language.

Bring themes to the meeting

Every comment is summarised and filed into a theme with a count and the quotes behind it. Ask “who mentioned Square?” to pull those answers, and sync it all to Google Sheets.

For the survey you run every quarter.

User ID and plan from the link

Add user ID, plan or account to the survey link and it's saved with each answer, so a detractor's comment sits next to their account.

Counts per theme

“How many churned users mentioned price?” comes back as a rough number for the slide, with example answers one click away.

Ask your responses

Type “who mentioned exporting?” and read the answers that did, quoted in the user's words.

In the app, in your colours

Embed inline, full page or behind a feedback button. Pro adds your branding and drops the FormzoAI badge.

This quarter beside last quarter

Run the same NPS survey again in January and see the score and each theme's count next to the previous wave. Coming at launch.

Sheets, API and webhooks

Answers sync to Google Sheets on Pro. Business adds the API and webhooks, so a detractor's comment can open a ticket in Linear or Jira.

Fair questions.

Will a follow-up question annoy our users?: FormzoAI asks one follow-up, and only when an answer is too short or vague to act on. You set the follow-up depth per question from 0 to 3, so the score itself stays a single tap and only the open question can get a follow-up. Users answer on any device without an account, in their own language.
How is this different from a comment box in Typeform or Google Forms?: On most Typeform plans, and in Google Forms, a comment box keeps whatever people type, often one word. FormzoAI reads each answer as it arrives and asks one question back when it's vague, then summarises every response and groups them into themes with counts and quotes. You can import an existing Typeform survey to start.
Can we tie feedback back to the user's account?: Yes. Add a user ID, plan, account or any other value to the survey link and it's saved with the response and included in the export, the Google Sheets sync and the API. Name and email can be pre-filled from the link too.
Can we trust AI-made themes in a roadmap review?: Every theme shows roughly how many users said it and opens to example answers, with each summary next to the user's original words, so anyone on the team can check a quote before it goes on a slide. Moving answers between themes and coding against your own tags are coming at launch.
How much does it cost?: Starter is $19 a month for 500 responses, with themes and CSV export. Pro is $49 a month for 3,000 responses, Google Sheets sync and ask-your-responses. Business is $149 a month for 15,000 responses, five seats, the API and webhooks. Every plan starts with a 7-day trial, and joining the waitlist is free.
Where is our users' feedback stored?: In the EU (Frankfurt) or the US, set from where you sign up. You set how long responses are kept, and you can delete one user's answers when they ask, for example after a GDPR erasure request.