Do you supply the respondents?

No. FormzoAI runs the survey and you bring the people: your customer list, your social followers, or a panel such as Cint or Prolific. On a panel, each respondent's ID is saved with their answers and the last screen returns them with your completion link.

Will an AI follow-up bias the answers?

The follow-up is one neutral question about the person's own answer, asked only when a reason is too vague to use, like “looks nicer”. You set follow-up depth per question from 0 to 3, so choice and rating questions stay exactly as written, and every follow-up question is saved with the response.

How is this different from SurveyMonkey or Typeform?

SurveyMonkey and Typeform can sort open answers into themes on their higher plans, working from whatever people typed. FormzoAI asks one follow-up when a reason is vague, so the reason is there in the first place, then summarises every answer and groups them into themes with counts and quotes on every plan, so the why behind 62% fits on one slide.

How much does one concept test cost?

Joining the waitlist is free. For a single study, the Event Pass is $79 once for 60 days and 3,000 responses. Starter is $19 a month for 500 responses with themes and CSV export, and Business is $149 a month for 15,000 responses and five seats, which suits a small agency. Every plan starts with a 7-day trial. Panel respondents are paid to the panel, separately.

Can I put AI-made themes in front of a client?

Every theme shows roughly how many people said it and opens to example answers, each summary next to the respondent's original words, so you can check every quote before it goes in the deck. Moving answers between themes and coding into your own categories are coming at launch.

Where is respondent data stored?

In the EU (Frankfurt) or the US, set from where you sign up. You set how long responses are kept, can delete one person's answers when they ask, and can export everything as CSV or sync it to Google Sheets.

For small brands and research agencies

62% picked label B. Now you'll know why.

When someone picks B and the reason is “looks nicer”, FormzoAI asks one question back. Every reason then lands in a theme with a count and a quote, ready for the deck.

Label test

Habanero label test · made from “Label test for our habanero sauce: show A and B, ask which one they'd buy and why, 150 per label”

Their chat

You picked label B. What made you pick it?

Looks nicer.

Follow-upWhat did you notice first on B that you missed on A?

The chilli count on the front. With A I can't tell how hot it is, and my kids won't touch anything above medium.

What you get

Theme

Heat level readable at a glance

118 of 300 people said something like this

“The chilli count on the front. With A I can't tell how hot it is, and my kids won't touch anything above medium.”

Example answers, written for this page.

The week the concept test comes back.

62% picked B. Nobody said why.
The bar chart goes on slide 3, and the first question in the meeting is why. The open box says “nice”, “idk” and “B”.
The agency quote has a comma in it
A proper concept test from a research agency costs thousands and takes weeks. The printer wants the label files on Friday.
300 paid completes, two words each
You paid the panel per complete and most people finished in four minutes. You can't go back and ask what “good packaging” meant.

From one sentence to slide 3.

01
Describe the test in one sentence
“Label test for our habanero sauce: show A and B, ask which they'd buy and why, 150 per label.” You get the questions and the show-if logic, and you can rewrite any line.
02
Send it to your list or your panel
Post it to your customer list and Instagram, or paste the link into Cint or Prolific. The panel's respondent ID is saved with every answer, and the survey closes at your target.
03
Take the themes into the meeting
A chart for every choice question, and every reason filed into a theme with a count and the quotes behind it. Export a CSV or sync it all to Google Sheets.

Why 300 people picked a label, counted.

Reasons are grouped into themes, each with how many people said it and the quote that says it best. Coding answers into your own categories, like price, shelf look or flavour, is coming at launch.

Habanero label test · reasons

0 in

For the three or four studies you run a year.

Quotas that close themselves: Set 150 per label, or 100 women 25 to 34 and 100 men, and each group stops taking answers when it's full. Coming at launch. Today the survey closes at your target or date.
Panel ID in, return link out: Paste the link into Cint, Prolific or your panel. The respondent ID is saved with each answer, and the last screen sends people back with your completion link.
Grids as a form, the why as a chat: Rating grids, and a one-page block inside a chat survey, are coming at launch. Today a survey runs as a short chat that asks one follow-up on the open “why”, or as a classic one-page form.
One link for every market: Test the label in the US, Germany and Mexico at once. People answer in their own language and the chat replies in it, and you read every answer in English. Questions shown in their language from the first screen are coming at launch.
Ask your responses: Type “what did people who buy hot sauce every week say about B?” and read those answers, quoted in their words.
A report for the deck: Export the charts, themes, counts and quotes as a PDF or a shareable link, with a method note: how many people, which dates, and how follow-ups worked. Coming at launch.

Fair questions.

Do you supply the respondents?: No. FormzoAI runs the survey and you bring the people: your customer list, your social followers, or a panel such as Cint or Prolific. On a panel, each respondent's ID is saved with their answers and the last screen returns them with your completion link.
Will an AI follow-up bias the answers?: The follow-up is one neutral question about the person's own answer, asked only when a reason is too vague to use, like “looks nicer”. You set follow-up depth per question from 0 to 3, so choice and rating questions stay exactly as written, and every follow-up question is saved with the response.
How is this different from SurveyMonkey or Typeform?: SurveyMonkey and Typeform can sort open answers into themes on their higher plans, working from whatever people typed. FormzoAI asks one follow-up when a reason is vague, so the reason is there in the first place, then summarises every answer and groups them into themes with counts and quotes on every plan, so the why behind 62% fits on one slide.
How much does one concept test cost?: Joining the waitlist is free. For a single study, the Event Pass is $79 once for 60 days and 3,000 responses. Starter is $19 a month for 500 responses with themes and CSV export, and Business is $149 a month for 15,000 responses and five seats, which suits a small agency. Every plan starts with a 7-day trial. Panel respondents are paid to the panel, separately.
Can I put AI-made themes in front of a client?: Every theme shows roughly how many people said it and opens to example answers, each summary next to the respondent's original words, so you can check every quote before it goes in the deck. Moving answers between themes and coding into your own categories are coming at launch.
Where is respondent data stored?: In the EU (Frankfurt) or the US, set from where you sign up. You set how long responses are kept, can delete one person's answers when they ask, and can export everything as CSV or sync it to Google Sheets.

Get in before your next concept test goes out.

Get early access

Free to join. Spots open in batches.

62% picked label B. Now you'll know why.

When someone picks B and the reason is “looks nicer”, FormzoAI asks one question back. Every reason then lands in a theme with a count and a quote, ready for the deck.

Label test

Habanero label test · made from “Label test for our habanero sauce: show A and B, ask which one they'd buy and why, 150 per label”

Their chat

You picked label B. What made you pick it?

Looks nicer.

Follow-upWhat did you notice first on B that you missed on A?

The chilli count on the front. With A I can't tell how hot it is, and my kids won't touch anything above medium.

What you get

Theme

Heat level readable at a glance

118 of 300 people said something like this

“The chilli count on the front. With A I can't tell how hot it is, and my kids won't touch anything above medium.”

Example answers, written for this page.

The week the concept test comes back.

62% picked B. Nobody said why.

The bar chart goes on slide 3, and the first question in the meeting is why. The open box says “nice”, “idk” and “B”.

The agency quote has a comma in it

A proper concept test from a research agency costs thousands and takes weeks. The printer wants the label files on Friday.

300 paid completes, two words each

You paid the panel per complete and most people finished in four minutes. You can't go back and ask what “good packaging” meant.

From one sentence to slide 3.

Describe the test in one sentence

“Label test for our habanero sauce: show A and B, ask which they'd buy and why, 150 per label.” You get the questions and the show-if logic, and you can rewrite any line.

Send it to your list or your panel

Post it to your customer list and Instagram, or paste the link into Cint or Prolific. The panel's respondent ID is saved with every answer, and the survey closes at your target.

Take the themes into the meeting

A chart for every choice question, and every reason filed into a theme with a count and the quotes behind it. Export a CSV or sync it all to Google Sheets.

For the three or four studies you run a year.

Quotas that close themselves

Set 150 per label, or 100 women 25 to 34 and 100 men, and each group stops taking answers when it's full. Coming at launch. Today the survey closes at your target or date.

Panel ID in, return link out

Paste the link into Cint, Prolific or your panel. The respondent ID is saved with each answer, and the last screen sends people back with your completion link.

Grids as a form, the why as a chat

Rating grids, and a one-page block inside a chat survey, are coming at launch. Today a survey runs as a short chat that asks one follow-up on the open “why”, or as a classic one-page form.

One link for every market

Test the label in the US, Germany and Mexico at once. People answer in their own language and the chat replies in it, and you read every answer in English. Questions shown in their language from the first screen are coming at launch.

Ask your responses

Type “what did people who buy hot sauce every week say about B?” and read those answers, quoted in their words.

A report for the deck

Export the charts, themes, counts and quotes as a PDF or a shareable link, with a method note: how many people, which dates, and how follow-ups worked. Coming at launch.

Fair questions.

Do you supply the respondents?: No. FormzoAI runs the survey and you bring the people: your customer list, your social followers, or a panel such as Cint or Prolific. On a panel, each respondent's ID is saved with their answers and the last screen returns them with your completion link.
Will an AI follow-up bias the answers?: The follow-up is one neutral question about the person's own answer, asked only when a reason is too vague to use, like “looks nicer”. You set follow-up depth per question from 0 to 3, so choice and rating questions stay exactly as written, and every follow-up question is saved with the response.
How is this different from SurveyMonkey or Typeform?: SurveyMonkey and Typeform can sort open answers into themes on their higher plans, working from whatever people typed. FormzoAI asks one follow-up when a reason is vague, so the reason is there in the first place, then summarises every answer and groups them into themes with counts and quotes on every plan, so the why behind 62% fits on one slide.
How much does one concept test cost?: Joining the waitlist is free. For a single study, the Event Pass is $79 once for 60 days and 3,000 responses. Starter is $19 a month for 500 responses with themes and CSV export, and Business is $149 a month for 15,000 responses and five seats, which suits a small agency. Every plan starts with a 7-day trial. Panel respondents are paid to the panel, separately.
Can I put AI-made themes in front of a client?: Every theme shows roughly how many people said it and opens to example answers, each summary next to the respondent's original words, so you can check every quote before it goes in the deck. Moving answers between themes and coding into your own categories are coming at launch.
Where is respondent data stored?: In the EU (Frankfurt) or the US, set from where you sign up. You set how long responses are kept, can delete one person's answers when they ask, and can export everything as CSV or sync it to Google Sheets.