For newsrooms and campaign teams
When a reader writes “it went up a lot”, FormzoAI asks when and by how much. Every reply lands in a counted theme with quotes, next to whether that reader agreed to be contacted and named.
Rent increase callout
Their chat
Has your rent gone up this year? Tell us what happened.
What you get
Theme
Rises over £200 at renewal
312 of 914 people said something like this
“In March, from £950 to £1,240 a month. The agent gave us four weeks' notice and said the landlord is selling.”
Example answers, written for this page.
914 replies, one reporter
The callout went out in Monday's newsletter and the replies are a spreadsheet you scroll at lunch. The editor wants three named renters and a number by Thursday.
“Yes, a lot.”
Half the replies say how angry people are and leave out the when, the how much and the who. Each one means another email, and most of those go unanswered.
“Can we use your name?”
The form never asked. So you message the best twenty to ask if you can call, then if you can quote them, then whether it's first name only, and half reply after the story has run.
Describe the callout in one sentence
“Reader callout for renters in Leeds whose rent went up this year, closing Friday.” You get the questions, with permission to contact and to quote asked last, and you can reword any line before it goes out.
Put it under the story
Embed it in the article, link it from the newsletter, post it on Bluesky. Readers answer on their phone without an account, in their own language, typed or spoken, and can attach a photo of the letter from the agent.
Read the themes, then make the calls
Replies grouped into themes, each with how many readers said it and the quotes behind it. Ask “who in Harehills has the letter and agreed to be named?” and you get those readers, with the phone numbers they chose to give.
Replies are grouped into themes, each with roughly how many readers said it and the quote that says it best. Open a theme to see example replies and whether each reader agreed to be contacted or quoted, then check the replies before a number goes in the copy.
Leeds rent callout · replies
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