For ambassador and creator programs
Every “why you?” says “I love your brand!!”, and follower count won't tell you who's still posting in month three. FormzoAI asks each applicant once what they'd post and where, then scores everyone on your criteria with the reason beside each score.
Ambassador applications
Their chat
Why do you want to be a Northfell ambassador?
What you get
86/ 100
Scored on your criteria
Runs in the shoe already, leads a group of 30 every week, and posts each route.
You still make the call.
Example answers, written for this page.
2,000 rows, two of you
The call went out in one Stories post and the Airtable hit 2,000 rows. You and one teammate are on row 340, and the welcome boxes ship on the 1st.
“I love your brand!!”
It's the answer to “why you?” in row after row. The runner who leads a weekly group of 30 wrote the same line as someone who followed you yesterday.
Picked by follower count
Last season you took the biggest accounts. Three of them posted once when the box arrived, and the 900-follower runner you passed on still tags you every week.
Describe the program in one sentence
“Trail ambassadors for our running shoe brand: 40 spots, free shoes each season and a 15% code.” FormzoAI drafts the questions, social links included, and you edit any of them.
Applicants answer in a short chat
They tap the link in your bio or Stories and answer on their phone, in their own language, with no account. When someone writes “I love your brand”, the chat asks once what they'd post and where.
Write your criteria, get a ranked list
Say what makes a good ambassador for you, like already posts about running, leads a local group or fits your tone, and weight each one. Follower count weighs only as much as you give it. Every applicant gets one score with the reason beside it.
Each applicant is scored once on the criteria you wrote, with the sentence that earned the score, so a 900-follower club runner can rank above a 41k account that never posts a run. Open anyone to read their full answers and the follow-up, then export your picks to CSV or Google Sheets for your creator platform. You decide who gets a box.
Northfell Trail Team 2027 · applications
0 in
Free to join. Spots open in batches.